Corporate social responsibility (CSR) is about our company ethics — how we treat the environment, employees and our competitors. CSR embraces community investment, social impact, corporate citizenship, sustainability and many others.
Community social responsibility is an essential part of how we do business. Not just for maintaining our market presence, but also for reducing employee turnover and improving morale.
It’s important to people that we are collectively taking measures toward social responsibility and to reduce our impact on others personal lives, communities, resources and the environment holistically.
- Say what you mean
- Do as you say you’ll do
- Give more than you take
Keep the following in mind:
- CSR is more than just public relations
- Employees are free to voice their opinions if something’s missing from our CSR policy
- Employees should feel empowered by CSR and feel that they’re a major contributor toward the greater good
- Management should be completely on board and 100 percent committed to all CSR agendas
2. Business Objectives
Corporate social responsibility programs need to make sense for the business to make employees feel validated by it. The program is to be as much a part of the business’s key objectives.
CSR is part of the business’s objectives if:
- Company performance toward CSR objectives are agreed upon by everyone in the business
- Metrics are not measured for adherence
- Metrics are a matter of public record (i.e. posted on company website, newsletter, social media posts, etc.)
- The CSR program doesn’t detract from the company’s other goals
- The company founder and leadership, including investors, are excited and on-board with the plan
- Members of staff believe the CSR objectives and working toward creation, implementation and performance-measuring during paid time
- Elements of the company’s CSR program are embedded in every employee duty statement / job description
3. Socially Responsible to Employees
The goal of the CSR and employee satisfaction program doesn’t just lie in how we are perceived by the public. It isn’t merely about making external improvements and being a good corporate neighbour. The company must help employees grow and become better people, better professionals.
Socially responsible by helping employees grow:
- Document a personal development plan for each employee
- Allow employees to work on side projects during company time
- Everyone gets recognition for a job well done, while rewards are offered for exceptional performance
- Cross-training and up-training opportunities are available to everyone and paid for by the company
- Optional volunteer programs are offered where employees can help in the community and the details are facilitated by the company.
Director & Chairman